{"id":11265,"date":"2015-11-27T21:11:17","date_gmt":"2015-11-28T02:11:17","guid":{"rendered":"http:\/\/www.essentialoilsage.com\/?p=11265"},"modified":"2018-02-04T00:37:05","modified_gmt":"2018-02-04T05:37:05","slug":"competitors-video-inadvertently-clarifies-the-young-living-difference","status":"publish","type":"post","link":"https:\/\/essentialoilsage.com\/?p=11265","title":{"rendered":"Producing Pitiful Patchouli Essential Oil"},"content":{"rendered":"<div id=\"attachment_11279\" style=\"width: 650px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-11279\" class=\"wp-image-11279 size-full\" src=\"http:\/\/www.essentialoilsage.com\/wp-content\/uploads\/poor-patchouli.jpg\" alt=\"Young Living Patchouli Essential Oil\" width=\"640\" height=\"340\" \/><p id=\"caption-attachment-11279\" class=\"wp-caption-text\"><strong>Sumatran Natives Hauling Bales of Patchoul\u00ec<\/strong><br \/> Source: <a href=\"http:\/\/www.tropenmuseum.nl\/\" target=\"_blank\" rel=\"nofollow noopener\">Tropenmuseum, part of the National Museum of World Cultures<\/a><\/p><\/div>\n<p>Below\u00a0is a great little video summarizing the quality chasm\u00a0between Young Living\u00a0and one of the most popular retail brands.<\/p>\n<p>As you watch\u00a0the other company&#8217;s presentation, keep in mind that it\u00a0is putting the best foot forward. At one point you see a used plastic water bottle full of a tea-colored concoction the street vendors call patchouli oil. THAT bottle of patchouli\u00a0oil is barely enough to cover the volume needed by a few stores\u00a0let alone the\u00a0thousands of storefronts through which the company\u00a0retails.<\/p>\n<p>Judging by standard practice in the industry with essential oils like lavender where French records show that 12.5 times more volume is exported than what is actually\u00a0distilled (see <a href=\"\/?p=10379\">Faking Lavender<\/a>), it would not be at all surprising if that one plastic water bottle of patchouli is poured into a 55 gallon drum of petrochemicals to &#8220;stretch&#8221; the oil which is then\u00a0put into thousands of little 15 ml bottles with nice labels that bare\u00a0the meaningless marketing line &#8220;100% PURE PATCHOULI.&#8221;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/JPvjrq5EJII?rel=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Note that the video was made in 2013 and says that Young Living has six farms. As of 2015, there are actually over a dozen Young Living farms all over the world.<\/p>\n<p>Also note that Young Living understands the difference between a partnership that supports and builds-up\u00a0a small farm community in a way\u00a0that promotes ever-improving oil quality verses\u00a0pitting a bunch of subsistence farmers against each other competing on price in the open market.<\/p>\n<p>What&#8217;s the difference?<\/p>\n<p>The other company\u00a0shows footage\u00a0of a mountain-side patchouli farm it finds after 12 hours of driving in the rain.\u00a0Is there anything special about this particular farm? We don&#8217;t know. But apparently there is no specific relationship to the farm other than it makes a nice backdrop to give the impression of authenticity and to provide credibility as to the expertise of the narrator and the brand. \u00a0For all we know, the patchouli crop in the background may be reserved for another company. Or it may be sprayed with Round-up. And what are the soil conditions? Does the farmer continually add compost to build the soil or is he simply exploiting the mountainside and sucking as much life as possible out of the soil while it lasts? None of this seems to matter to the &#8220;expert.&#8221; He simply\u00a0wants viewers\u00a0to THINK it matters because he traveled 12 hours to get the footage.<\/p>\n<p>What we DO know is that the expert goes back down the mountain to the city and seems content to get a concoction in a used plastic water bottle from just about anyone on the street. And he takes their word that it is actually what they say it is. This creates a competitive environment among the small farmers were the lowest price is the driving priority. So the farmers are encouraged to cut whatever corners possible to fill plastic water bottles with ANY cheap, tea-colored substance that smells similar to and mixes well with patchouli oil.<\/p>\n<p>Compare to farms with which Young Living has partnered. A synergistic relationship is developed with one farmer that continually\u00a0demonstrates his\u00a0integrity. Young Living will bring finances to\u00a0help turn the\u00a0facility and distillery into a world-class operation. And it will bring expertise and best-practices to help the farmer continually improve the quality of the seeds, soil, plants, and, ultimately, the essential oil produced. It will bring 20 years of records on the best weather, barometric pressures, times of month, times of day, and Brix levels to determine the optimal harvest time for producing oil with the most therapeutic compounds.\u00a0Young Living will work with the farmer to discover the ideal\u00a0time to allow\u00a0the harvested plant material to &#8220;breath&#8221; before putting it in the distiller. And the farmer will always strive for optimum distilling times, pressures, and temperatures that create the most therapeutic value, NOT THE HIGHEST\u00a0VOLUME. The farmer will be taught how to constantly test for this optimum therapeutic value\u00a0so he can continually\u00a0improve\u00a0the system on-the-fly with every distillation.<\/p>\n<p>Ultimately, a sample from each batch of oil\u00a0will be sent to the Young Living testing laboratory to see if it meets their standards. If so, samples\u00a0may be sent to third-party labs for verification. If the batch of oil meets Young Living standards\u2014the highest in the industry\u2014Young Living will reward that farmer with a handsome sum for that batch. Young Living does this because it understands the value and rarity of that oil and its sharp customers place a premium on quality rather than\u00a0price and marketing hype.<\/p>\n<p><strong>Related Posts<\/strong><\/p>\n<ul class = \"posts-by-tag-list\"><li class=\"posts-by-tag-item quality\" id=\"posts-by-tag-item-29508\"><a class = \"posts-by-tag-item-title\" href=\"https:\/\/essentialoilsage.com\/?p=29508\">Innovation abounds at the D. 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As you watch\u00a0the other company&#8217;s presentation, keep in mind that it\u00a0is putting the best foot forward. At one point you see a used plastic water bottle full of a tea-colored concoction the street vendors call patchouli oil. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11279,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[234,416],"class_list":["post-11265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-patchouli-essential-oil","tag-quality"],"_links":{"self":[{"href":"https:\/\/essentialoilsage.com\/index.php?rest_route=\/wp\/v2\/posts\/11265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/essentialoilsage.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/essentialoilsage.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/essentialoilsage.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/essentialoilsage.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11265"}],"version-history":[{"count":6,"href":"https:\/\/essentialoilsage.com\/index.php?rest_route=\/wp\/v2\/posts\/11265\/revisions"}],"predecessor-version":[{"id":21202,"href":"https:\/\/essentialoilsage.com\/index.php?rest_route=\/wp\/v2\/posts\/11265\/revisions\/21202"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/essentialoilsage.com\/index.php?rest_route=\/wp\/v2\/media\/11279"}],"wp:attachment":[{"href":"https:\/\/essentialoilsage.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/essentialoilsage.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/essentialoilsage.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}